logoloop®: More Effect Than You Expect
The clever endless folding card with a unique advertising effect.
The perfect shape for every purpose
Find inspiration in the logoloop® gallery
logoloop® can take on many different forms ranging from business cards to custom die-cut-shapes. This makes it the perfect choice for company logos, labels, symbols and product brochures, but that´s far from all it can do.
„Hats off to whoever had this idea“
“The logoloop looked fantastic, great quality and it has gone down like a storm!
We had a lot of positive feedback from our sales staff.”
Usha Pillai, Senior Product Manager, Colgate Palmolive Ltd, UK
Die logoloop® Story
The world is becoming increasingly frenetic, virtual and complex – something in which advertising is also playing a part. Visual and acoustic overload has made people tired and sceptical of and generally uninterested in advertising. Fun is now a rare commodity in marketing departments. What’s the remedy? Is there a way to put the fun back into advertising, to ensure it captivates and implicitly conveys brand values?
Coen van den Bos and Olaf Hartmann asked themselves the same questions. In seeking a solution, they discovered playful communications media and hit upon the original endlessly folding Magic Cube®. It was love at first touch and the haptic ingenuity of the endless folding action had them hooked. It was this that sparked van den Bos and Hartmann to find a way of reproducing this little piece of magic in two-dimensional and easily variable paper form. The experts however looked upon it skeptical...
All about attention to detail
logoloop® is all about attention to detail. Experience has taught us never to underestimate the importance of even the tiniest things – they mean everything! Exceptional quality is ensured by optimising even the seemingly unimportant. This has not only caught the eye of millions of costumers, but also of various award presentation juries, thus winning for example the Innovation Prize of the German Printing Industry and the red dot Communication Design award.
To find out more about printing, materials and post-processing click here
Everyone wins, including the environment
logoloop® not only delights people, it also benefits the environment because it complies with the latest standards for environmental quality management (EQM 9000:2008 and ISO 14001). The production process is constantly monitored and optimised.
logoloop® is printed exclusively on FSC®-certified paper sourced from sustainable forestry. No solvents are used; only water-based varnishes. Eco-friendly polypropylene is used to laminate the surfaces. The company produces logoloop® using solar power and an ultra-effective, state-of-the-art wastewater treatment system.
Winner of the PSI Sustainability Award
logoloop® wins in the Sustainable Product category.
Along the way, the concept of sustainability must be part and parcel of the company’s profile and brand core. The award is handed out in eight categories. Pitted against big brands such as Victorinox and Faber Castell, logoloop® was named the overall winner in the Sustainable Product category.