What is an endless folding card?
An endless card, or endless folding card, is an advertising medium made of cardboard, with offset or digital printing. At first glance, it appears to be a portrait or landscape format postcard, but can be opened lengthways, then landscape, then again lengthways - thus showing four successively revolving advertising-spaces that continue as parts of an "everted form". The first generation of endless folding cards was held together by stiff paper hinges. In 2009, Touchmore introduced "logoloop" - a version that uses a foil-made hinge that folds without resistance. It is often used as an advertising medium to explain intangible products or to tell a story.