The Psychology of Unfolding

The Psychology of Unfolding

logoloop® is far more effective than conventional mailings, flyers, and printed ads. The fact that it is fun to play with makes people actually want to handle logoloop®. Its wonderful workings are as baffling as they are captivating, a real attention-grabber. Best of all, handling logoloop® increases neural activity in the brain. Scientific research has confirmed that ten times more neural activity takes place in the brain when handling a promo item than when merely seeing an ad. The brain therefore not only becomes more active and more capable of taking in information when logoloop® is handled, but as a result of micro-muscular movements during the folding process, it is also “primed” to being more receptive, which in turn promotes acceptance.

This combination of a positive emotional response and intensified brain activity ensures people understand, remember, and act on your promotional message. Beyond that, logoloop® is new and refreshingly different, so it's always show-and-tell time. People like to keep it around and share it with others. That way, its effect reaches further and lasts longer.

The Six Trump Cards for your advertising with the logoloop®-effect

Icon Radiating Effect

Radiating Effect

Tactile features felt by the hands affect a person’s subconscious perception of the quality of an object and its benefits – something that feels good is good. This not only applies to products, but also to communications media and the messages they serve to convey. read more...
(e.g. Krishna & Morrin, 2008; Peck & Wiggins, 2006)
Icon Soziale Multiplikation

Social Multiplication

Anyone who has experienced the magic of logoloop® will want to share it with colleagues and friends, as a result of which the number of people exposed to logoloop® multiplies. Furthermore people willingly keep logoloop®. Mostly it stays in the possession of the receiver for a long period of time, thus generating high media value for the advertiser.

“DIY” Effect

logoloop® ensures people do more than just read your message, they literally have a hand in making it come together. And in so doing, they’ll be exposed to linguistic, visual and tactile stimuli. The human brain finds it considerably easier to store information if the learning experience involves some kind of physical activity. read more...
(e.g. Scheier, Held 2010, Kiefer, Sim, Liebich, Hauk & Tanaka, 2007)
Icon The Endowment Effect

Endowment Effect

Handling or touching an object makes a person take psychological possession of it more quickly – and that raises its subjective value and increases the willingness to buy. logoloop® makes abstract concepts vicariously tangible and promotes the psychological process of taking possession of an object.
(e.g. Peck & Shu, 2009; Wolf, Arkes & Muhanna, 2008).
Icon Priming Effect

Priming Effect

Tactile signals stimulate subconscious perception and behaviour. Heavy objects influence judgement of competence; soft surfaces and movements make people feel more favourably inclined and put up less resistance when it comes to making decisions. Perception is positively influenced by both the fluidity of the logoloop® experience as well as the associated movement code.
(e.g. Ackermann, Nocera, & Bargh, 2010; Williams & Bargh, 2008).
Icon The Reciprocity Principle

The Reciprocity Principle

logoloop® is fun. Some even call it a “magic trick for the untalented”. For that reason, logoloop® is often seen not so much as advertising, but rather as something of a gift. And when someone receives a present, they want to reciprocate and give something back, and therefore will (at least) give you their attention.
(e.g. Regan, 1971)

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