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® ensures people do more than just read your message, they literally have a hand in making it come together. And in so doing, they’ll be exposed to linguistic, visual and tactile stimuli. The human brain finds it considerably easier to store information if the learning experience involves some kind of physical activity.
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And thanks to reactivated motoric memories, newly acquired information is easier to remember afterwards. The phenomenon known as multisensory enhancement intensifies cognitive processes and memory recall.
(e.g. Scheier, Held 2010, Kiefer, Sim, Liebich, Hauk & Tanaka, 2007)