An invitation that opens doors

The initial situation: Motivating BtoB customers to visit new event locations is not easy. Event managers are inundated with a multitude of offers and are very busy.
The task: come up with an idea for an unusual invitation that stands out and encourages people to visit the conference centre.
The solution: 1,000 potential customers of the Conference Center received a logoloop that introduced the WCC as an event location and invited them to take a tour of the Conference Center.
The result: all tour dates were booked up in no time.

The Facts

Viewing appointments booked up in record time
  • Industry:
    Trade fair & event
  • Client:
    World Conference Center Bonn
  • Services:
    Idea and production
  • Media:
    logoloop®

"We have never received so much positive feedback in response to an invitation."

Christina Esse
Head of Event Management, Sales & Marketing
World Conference Center Bonn

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