English 
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The initial situation: Motivating BtoB customers to visit new event locations is not easy. Event managers are inundated with a multitude of offers and are very busy.
The task: come up with an idea for an unusual invitation that stands out and encourages people to visit the conference centre.
The solution: 1,000 potential customers of the Conference Center received a logoloop that introduced the WCC as an event location and invited them to take a tour of the Conference Center.
The result: all tour dates were booked up in no time.
The Facts
Viewing appointments booked up in record time
- Industry:Trade fair & event
- Client:World Conference Center Bonn
- Services:Idea and production
- Media:logoloop®
"We have never received so much positive feedback in response to an invitation."
Christina Esse
Head of Event Management, Sales & Marketing
World Conference Center Bonn
