The initial situation: The market for bicycle components such as shocks, suspension forks and hubs is highly competitive. To survive in this environment, DT Swiss continuously invests in technical innovations and markets them with passion and great attention to detail.
The task: Product launch for a new spoke at the world's biggest MTB events.
The solution: A round logoloop explaining the advantages of the new spoke as well as a folding Magic Cube that enthuses cycling fans and trade journalists with emotional images and fascinates with its folding mechanism.
The result: enthusiastic customers at the events and numerous pro-active enquiries along the lines of "Can I have a great cube like that too?"
Successful product launch - positive PR response
Idea and media production
"The attention was there immediately, the play instinct aroused. We are very happy with the response."